Jun 17

ZIN! in een leuk managementboek?

Rubriek: Boekenadmin @ 21:41

Boek

Via de weblog van Martijn Aslander (Verbinder van mensen, ideeën en informatie) kwam ik op een site terecht van André Meiresonne. André Meiresonne werkt sinds 2001 zelfstandig als trainer, coach en adviseur en treed ook op als spreker, dagvoorzitter en gespreksleider. Hij is verbonden aan diverse organisaties voor opleiding en ontwikkeling (de Baak Management Centrum VNO-NCW, Bout & Partners). Ooit opgeleid als bestuursjurist. Hij heeft twintig jaar gewerkt in de communicatie, sponsoring en marketing – in grote en kleine, profit en non-profit organisaties.

De wegen van Martijn & André hebben elkaar gekruist en op enig moment heeft André Martijn gevraagd om mee te denken aan de marketing van het boek “ZIN! Leidinggeven aan jezelf en anderen”. Martijn gaf het advies om het boek gratis downloadable aan te bieden op het web. Zijn achterliggende gedachte is om de drempel zo laag mogelijk te houden voor het lezerspubliek van de betreffende auteur.

Ook ik heb het boek gratis gedownload en gelezen. In het begin van het boek wordt er verzekert dat je tenminste één inzicht rijker door het leven gaat. Alleen daarom al zou je de moeite moeten nemen om het boek te downloaden en te lezen. Naast de prachtige vormgeving is het boek inspirerend, confronterend maar luchtig geschreven. Een echte aanrader!

35 Reacties op “ZIN! in een leuk managementboek?”

  1. Marco zegt:

    Heb het boek gedownload, laat je wel weten wat ik ervan vond.

  2. ingeborg van meggelen zegt:

    simone

    ik ben zo vrij een gedeelte van je tekst over te nemen en aan te vullen op mijn eigen weblog. je artikel deed weer een appel op me, ik had het in febrauari al zullen gaan lezen…maar ‘t kwam op de bekende stapel terecht…

    hoop dat je het niet erg vind, ik noem je ook, dus…
    wellicht tot hoors, dank voor je moeite..

    ingeborg

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